Pre-release audience research, India
Know how your audience feels before you release.
Nutrl.ai runs pre-release studies that show how your intended audience responds, moment by moment, to a film, series, script or game, so you can lock the cut, sharpen the trailer or fix the story with evidence.
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Why test now
1,972
theatrical releases in India in 2025
Source: FICCI-EY Media & Entertainment Report 2026
₹13,395 Cr
gross box office in 2025, a record
Source: Ormax Box Office Report 2025
Down 6%
fall in footfalls in 2025
Source: Ormax Box Office Report 2025
Fewer viewers, higher ticket prices: every release carries more risk per seat.
The questions we answer
- 01Which trailer cut sets up the premise best?
- 02Where does the second act lose people?
- 03Is the story clear before we spend on production?
- 04Where does the game start to frustrate?
- 05Which promo reel stops the scroll, and where do viewers swipe away?
These are research questions. We help you answer them; we don't promise to predict a hit.
Studies for every stage of the story
- Film & trailer testingCompare cuts and trailers with your intended audience, scene by scene.Now taking studies
- OTT content testingSee how pilots and episodes hold attention, comprehension and character response.Now taking studies
- Script & story testingLearn where a script engages or confuses target readers before production spend.Now taking studies
- Game playtestingFind onboarding friction, difficulty spikes and narrative response in play sessions.Scoped pilots
- Advertising testingAn exploratory pilot for message understanding and creative comparison.Exploratory pilot
Several sources of evidence. One clear question.
- Method 01
- Participant feedback
- Structured questionnaires and discussion. Part of every study.
- Method 02
- Observation and facial expression
- What researchers and recorded sessions show about visible reactions.
- Method 03
- Gaze and attention
- Where participants look, and when they look away.
- Method 04
- Physiological response
- A lightweight EEG headband and pulse, where the study design calls for it.
Each proposal states which methods we use and what they can and cannot support.
A physiological or behavioural signal does not identify a person's internal emotion with certainty. Findings need context, participant feedback and human interpretation.
What a study report looks like
- “The midpoint drew mixed comments about the premise.” (fictional)
- “Several participants called the ending intriguing.” (fictional)
Illustrative response index · Monsoon Platform (fictional)
Illustrative, simulated data
- Adult participants who give informed consent
- Your unreleased content is handled under NDA
- No surveillance, policing or workplace monitoring. Ever.
What decision are you trying to make?
Tell us about your content, audience and deadline. We'll propose a study that fits.
Request a study proposal